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Third, we are going to reinvent the search category through user experience and business model innovation. Second, we will out-innovate Google in key areas-we’re already seeing this in our maps and news search. In the coming years, we’ll make progress against Google in search first by upping the ante in R&D through organic innovation and strategic acquisitions. Why? Because search is the key to unlocking the enormous market opportunities in advertising, and it is an area that is ripe for innovation. In search, our technology has come a long way in a very short time and it’s an area where we’ll continue to invest to be a market leader.
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